Transforming Education Through Web3 An Interview with TinyTap CEO Yogev Shelly

In the dynamic world of education technology (EdTech), TinyTap has emerged as a transformative platform harnessing the power of Web3. This innovative platform is revolutionizing interactive learning experiences for children.

In an exclusive interview with Finbold, we spoke with Yogev Shelly, CEO of TinyTap, to discuss the future of EdTech and how their Web3 platform is reshaping children's learning and engagement with educational content.

Shelly provided insights into TinyTap's latest developments, strategies for adapting to the evolving educational landscape, and how their platform promotes a more immersive learning environment.

Can you share the story behind TinyTap and what inspired its creation?

“I initially developed the tool for my father, who was dealing with dementia, to help him recognize family members through pictures and audio prompts. The organic discovery by educators using it as teaching material revealed a demand for personalized learning. We then launched a subscription service allowing creators to earn from their educational content while families access teacher-made resources.”

TinyTap participated in the ISTE Live 23 Conference recently. How does TinyTap fit into the future of EdTech, and what insights did you gain from the event?

“We focus on early childhood education and plan to grow with our demographic, providing relevant content for all ages. Our platform is continually improving with interactive educational games and an expanding library. At ISTE, we were one of the few booths offering immediate value to educators without any strings attached.”

How does TinyTap compete with major players like Google and Microsoft in the EdTech space?

“We welcome the competition. The goal of EdTech is to enhance education globally, and the more companies that invest in tools for creators, educators, and families, the better the educational landscape will become.”

Can you explain the acquisition of TinyTap by Animoca Brands and its impact on your business strategy?

“Animoca Brands expressed interest in TinyTap as early as 2016, and they acquired about 80% of the company in June 2022. Their focus on leveraging blockchain technology has opened new opportunities for educators to monetize their content. We are now building a decentralized platform for educators, utilizing blockchain for co-publishing rights and marketing support.”

How does TinyTap enhance revenue generation for parents, educators, and creators?

“Through our Publisher NFT model, creators can partner with marketers to promote their content and receive upfront payments. Parents can own and resell the educational content their children use, similar to secondhand books.”

With over 9 million parents and 100,000 creators, how has the community responded to TinyTap's Web3 developments?

“Our creators have shown strong support for the new Co-Publishing model, allowing them to focus on content creation. The excitement is growing, especially with the Open Campus initiative, which provides funding for teachers to create and sell educational content as Publisher NFTs.”

What is the relationship between Open Campus and TinyTap?

“Open Campus is a mission-driven protocol designed to make education more accessible and empower educators, learners, and parents. TinyTap has integrated this mission through our Publisher NFTs, aiming to decentralize education and connect the community.”

Are there any upcoming initiatives that TinyTap users should be aware of?

“We are preparing to release a new round of Publisher NFTs at a lower price to attract a broader community of co-publishers. Our previous release was successful, generating over $350,000, and we aim to continue this momentum.”

FAQ: Transforming Education Through Web3 An Interview with TinyTap CEO Yogev Shelly

1. What is TinyTap? TinyTap is an interactive educational platform that allows creators to develop personalized learning experiences for children, utilizing Web3 technology to enhance engagement and monetization.

2. How did TinyTap originate? TinyTap was initially created to help the CEO's father, who was dealing with dementia, recognize family members through interactive content. The platform evolved as educators began using it for teaching purposes.

3. What role does Web3 play in TinyTap's strategy? Web3 technology enables TinyTap to create a decentralized platform where educators can monetize their content through Publisher NFTs, enhancing revenue opportunities and community engagement.

4. How does TinyTap compete with larger EdTech companies like Google and Microsoft? TinyTap embraces competition, believing that more companies investing in educational tools will ultimately benefit the global education landscape.

5. What is the significance of TinyTap's acquisition by Animoca Brands? The acquisition allows TinyTap to leverage Animoca's expertise in blockchain technology, opening new avenues for monetization and content distribution for educators.

6. What are Publisher NFTs, and how do they benefit creators? Publisher NFTs allow creators to partner with marketers to promote their educational content, providing upfront payments and enabling parents to own and resell the content.

7. How has the TinyTap community responded to the introduction of Web3 features? The community has shown strong support, particularly for the Co-Publishing model, which allows creators to focus on content creation while benefiting from collaborative marketing efforts.

8. What is the Open Campus initiative? Open Campus is a mission-driven protocol aimed at making education more accessible and empowering educators, learners, and parents through decentralized education and community connections.

9. Are there any upcoming initiatives for TinyTap users? Yes, TinyTap plans to release a new round of Publisher NFTs at a lower price to attract a broader community of co-publishers, building on the success of previous releases.

10. How can parents and educators get involved with TinyTap? Parents and educators can join TinyTap by creating accounts on the platform, exploring educational content, and participating in the Publisher NFT program to monetize their own educational materials.